Ahead of National Heroes Day this month, Generika Drugstore announced a discount program bringing ginhawa to uniformed and non-uniformed personnel to honor their courage and sacrifices in the line of duty.

More than 500,000 active employees from the Armed Forces of the Philippines (AFP), Philippine National Police (PNP), Bureau of Fire Protection (BFP), Bureau of Jail Management and Penology (BJMP) and the Philippine Coast Guard (PCG) can avail of a five percent (5%) discount on all generic medicines from all branches of Generika Drugstore starting August 6 (Tuesday).

“Kahit ang kagitingan, kailangan ng ginhawa (Even valor needs relief). This is our way of taking care of the people who take care of us, recognizing the invaluable sacrifices they make every day in the line of duty,” said Gino Guinto, Chief Commercial Officer of Generika Drugstore.

“Supporting their health and well-being is our contribution to making our nation safer,” he added.

State of health of uniformed personnel

During the pandemic, the PNP strengthened its health and fitness program through Memorandum Circular 2020-029. Being at the frontlines of peacekeeping, police personnel need to be physically and mentally fit and healthy to effectively perform their duties to the Filipino public.

“This has an impact on the morale and welfare of all uniformed personnel. It contributes to a sense of appreciation and support from the private sector, fostering a positive environment for those serving in uniform,” said PCPT. Antonio Dela Cruz of the Police Security and Protection Group.

Discount mechanics

Buying generic medicines from Generika Drugstores already offers consumers up to 85% savings compared to buying branded medicines. On top of this, all personnel from the above agencies can avail a 5% discount on all generic medicines, including Generika Drugstore’s house brands Actimed Quality Generics and Nutrawell Supplements, simply by presenting their agency ID at any Generika Drugstore nationwide.

Beneficiaries of the program can also have access to Generika Drugstore’s PLUS services such as scheduled Libreng Konsulta with partner doctors, free blood pressure monitoring, affordable blood sugar tests and basic diagnostic services with mobile laboratory partners.

They can also register under our GeneriKard Loyalty Program where they can get points for every purchase, as well as special discounts in all clinics and hospitals that are part of the Healthway Medical Network.

“This is what Ginhawang Generika is all about – by providing access to quality, affordable medicines and basic healthcare services, we aim to empower communities to take better care of their health. Truly, ginhawa is within reach in every Generika Drugstore all over the country,” Guinto said.

Saludo sa Serbisyo

This discount is in support of Ayala Corporation’s comprehensive and needs-based Saludo sa Serbisyo program, which was launched in 2016. Through its subsidiaries, the company also provides housing assistance, financial education, livelihood training and scholarship for dependents of uniformed personnel among others.

The BFP’s Deputy Chief for Operation FSCUPT. Wilberto Rico Neil Kwan Tiu lauds the initiative, “We can say that the Saludo sa Serbisyo program is one of a kind. Truly, we appreciate this unique gesture showing that Ayala Corporation recognizes our service to the nation.”

“It’s really very heartwarming for us that the private sector appreciates our service to the country and that the Ayala Group looks out for our welfare and basic needs,” said Brigadier General Danilo Benavides, Deputy Commander of The Philippine Army’s Training and Doctrine Command.

This discount is valid until February 28, 2025, and cannot be combined with other special discounts such as those for senior citizens and persons with disabilities.