Generics / Generika Drugstore • News and Events
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News & Events

Twin awards for Generika Libertad Bacolod branch

Generika Drugstore’s Libertad Bacolod branch clinched two awards, namely "Model Drugstore" and "Model Pharmacist" given by the Negros Occidental Pharmacy Association in a ceremony held at the Bacolod Business Inn, last December 8, 2013.

The recognition was conferred during the Pharmacy Week celebration organized in the city.

Let's Help & Make a difference

We all feel extremely saddened by the devastating impact caused recently by typhoon Yolanda. As a result of this devastating typhoon, people have lost their properties, means of livelihood and, what’s even worse, taken the lives of many.

In the face of this dire situation, we would like to express our deepest sympathies to all the people who have been adversely affected by this catastrophe in one way or another.

At the aftermath of the typhoon, our employees and franchisees have voluntarily given cash and in kind donations immediately. More contributions are also being encouraged. With this, we would like to express gratitude to our employees who are supporting this initiative and especially those who are deployed in Visayas and who help in many ways.

Being a drugstore chain, we feel that the best way we can help is through donations of medicines. The Generika Management has pledged to donate medicines and monetary support for the victims, which will be channeled through organizations where the company can hand over the medicines so they can distribute them efficiently at the field level.

We would also like to commend our franchisees in Tacloban, Ms. Rachelle Morada, Milyn Mate and Dra. Ethel Alvarez, who have expressed their intention to rebuild their two stores immediately after they were swept away during the lashing of the super typhoon. The stores are currently being rebuilt and targeted to re-open before end of November in order to serve the public.

Our brand ambassador, Mr. Boy Abunda, with some contingents from Generika, will also be flying to Borongan, Samar to help his hometown, which is one of the hardest-hit areas of typhoon Yolanda.

We are encouraging other people outside the Generika family and those who have not even started yet in helping out the victims to be part of this endeavor. No amount or item is too big or too small. It will definitely help our brothers and sisters who were devastated by the typhoon. Let's all join hands to help the victims of the typhoon and help them rebuild their lives.

On Generika Drugstore’s 10th year— 10 Medical Missions in 10 Areas Nationwide

Generika Drugstore, in cooperation with the Armed Forces of the Philippines (AFP) Civil Relations group and Children’s Hour Inc., recently conducted simultaneous medical missions in 10 different locations in the Philippines.  The 10 areas covered were Novaliches Quezon City, Pasig City, Hermosa Bataan, Malasiqui Pangasinan, Bacoor Cavite, Nasugbu Batangas, Pili Camarines Sur, Colon Cebu, Catbalogan Samar and Sasa Davao.   Public schools were the venue for most of the activity and a total of 10 to 14 volunteer doctors were deployed per area, along with volunteers from Generika, its numerous stores and from Generika’s partner organizations.  The services offered were doctor consultation, cholesterol and FBS/RBS (Fasting Blood Sugar/Random Blood Sugar) tests and bone screening in selected medical mission venues.  Free medicines for common illnesses such as cough and colds, fever and pain, treatment for respiratory ailments and maintenance medicines for hypertension, diabetes and high cholesterol were distributed.  Free haircut service was also given to kids, courtesy of AFP.  In selected areas, the Children’s Hour group whose main goal is to uplift the lives of marginalized children donated slippers to some of the children.  An estimated 8,500 people, primarily children, were served by these 10 Medical Missions.

An added treat to the Medical Mission in Novaliches Quezon City was the visit of Generika’s brand ambassador Boy Abunda, who is also now a proud owner of his first Generika drugstore in Paco Manila.  Boy has always believed that good quality, affordable medicines should be made available to everyone. That is why he wanted to be part of Generika’s Medical Missions, making time to go, despite his heavy schedule. 


Generika Drugstore was established in 2003 by two enterprising, socially-committed individuals, Teodoro L. Ferrer and Julien Bello.  “We put the quality of the medicines we sell above all other considerations,” says Ferrer.  All Generika medicines are FDA-approved.  Periodic product monitoring is conducted to make sure that the quality of all medicines remain consistent, eliminating outright those that do not make the grade.  All stores have a licensed pharmacist and are fully air-conditioned to preserve the efficacy and potency of the medicines and for the comfort and convenience of all its customers.  Generika also offers other services like free consultation, free blood pressure monitoring and low-cost blood sugar level screening.  It also conducts Libreng Konsulta, a regular community outreach program in communities or barangays where there are Generika drugstores. 


Launching of Generika’s Brand Ambassador: A Huge Success!

Generika Drugstore formally hosted its media launch and 2nd quarterly franchisor-franchisee meeting at the Ayala Alabang Country Club recently to introduce its new brand ambassador, the King of Talk Boy Abunda.

The morning session was dedicated to presentations of business updates and corporate directions of Generika to its franchisees. Questions were addressed after the presentations and the forum ended at three o’clock in the afternoon just in time for the arrival of the event’s most important guest.

Boy Abunda was given a warm welcome by the Generika staff and surprised everyone, especially the franchisees. All throughout the event preparation, Generika’s franchising team members were tight-lipped on who the brand endorser was until this special meeting.  The crowd were elated when Mr. Boy Abunda was called upon and appeared before the franchisees for his brief inspirational talk.

The celebrated talk show host spoke of his early life in Borongan, Samar and how his family struggled with poverty. He also shared a little of his personal life and the heart-breaking story about his father.  “He died in the arms of his mother inside a taxi cab,” Boy narrated.

“Had he been given better healthcare, had we been in a better position financially, we could have had my father for a longer time” he added.

Abunda revealed that the tragic death of his father solidified his dream to make sure that his mother will not suffer the same fate as that of his father.

“This is the reason why I am so passionate about Generika. This is the reason why I am here in front of you. This is the reason why as a franchisee and spokesperson of Generika, I am not going to stop using my voice saying that you have now options. That you are not going through what we went through, because at Generika we have the best medicines. We are thinking about you and we know what you are going through.”

Subsequently, the TVCs, viral videos and radio ads were presented which gained the approval of franchisees. Also invited to this event were media friends from print publications and the ABS-CBN TV news team and Umagang Kay Ganda staff.  The media/franchisees’ launch was a huge success, and definitely one of the milestones the company has ever had.

Boy Abunda is the new Ambassador of the Generika Drugstore chain

King of Talk Mr. Boy Abunda is the new brand ambassador of Generika Drugstore, one of the fastest growing drugstore chains in the country today.

Being a caring and loving son to his mother, Abunda perfectly personifies the values of the Generika brand through its new campaign ‘Nay, Generika.’  

When you talk about showing deep affection and devotion to mothers, perhaps no one can surpass Boy’s dedication towards his own Nanay. He would do everything just to make her happy and proud.

Mr. Abunda has organized and recently launched a civic organization called ‘Make Your Nanay Proud’ (MYNP), which aims to pay tribute to all mothers by encouraging everyone to do well and be good, and in that way, make their mothers proud.

Speaking from the bottom of his heart, Boy Abunda says that being the brand ambassador for Generika for its ‘Nay, Generika’ campaign is something that is very close to his heart. “This is not just an endorsement for me. It’s beyond that. I fully support this campaign since it is aligned to my principles in life and to my advocacy.”

Not everybody knows the story about Boy Abunda’s father who died in a taxi cab at the age of 47 because his family cannot provide the best healthcare due to limited funds. His mother had to borrow money from their relatives and friends to buy medicines and bring his ailing father to the doctor for consultation. “When my father died, I said to myself that I will not allow the same situation to happen again, most especially to my mother, and that people (from all walks of life) should have access to medicines” says the almost teary-eyed Abunda. 

With the ‘Nay Generika’ campaign, Generika will be able to reach out to all mothers through the various media channels including online. 

Mothers are innately loving, caring and nurturing to their families. And because of these qualities that they possess, this campaign “talks to the many moms” who generally make decisions when it comes to healthcare.

The whole communications campaign with Boy Abunda ultimately is for quality and affordable generic medicines to be made available for all Filipino families.

Abunda said that after knowing what Generika hopes to achieve in this campaign, he did not hesitate to help out in this project.  “I am very happy because I am a spokesperson for a company that is trying to make a world of difference by educating people about generic medicines and the benefits that they can get from it.”

But still with the expensive cost of medicines in the Philippines, compliance and adherence to the doctor’s prescription is still a problem to many, especially those who are on maintenance drugs, for example. Often, their meager budget could only buy part of the prescribed dosage resulting to prolonged illness due to incomplete medication intake. Generic medicines, on the other hand, offer these patients the opportunity to meet their required dosage and frequency of intake in order to manage their health condition.

The main benefit of using generic medicines can be felt in the pocket. With generic medicines, one can save up to 70% versus the branded counterpart, which costs more as manufacturers have to recoup their overhead in the production and advertising of the branded drug. Moreover, generic medicines approved by the Food and Drug Administration (FDA) should be as potent and must contain the same active ingredient of its branded counterpart. This guarantees that the patient’s money is not wasted on an alternative that is cheap and not as effective and safe as the branded drug.

Noticeably, generic medicines nowadays have become generally acceptable and Filipinos are more open to using generic medicines compared to some years ago. And one of the pioneers in the retail of generic medicines in the country is Generika Drugstore, which started operations in 2003. To date, Generika has more than 400 branches nationwide and is continually growing at the rate of about 130 new stores every year.

Generika Drugstore, Talk ‘N Text reward subscribers with multivitamins

Generika Drugstore, in partnership with Talk ‘N Text, is launching a promo that aims to give instant reward to customers of Generika and loyal subscribers of Talk ‘N Text.

Called “Talk ‘N Text Loyalista sa Generika,” the promo grants TNT subscribers with three (3) pieces of Eurivit multivitamins for free, for every purchase of P60 load from any Generika Drugstore branch nationwide.

A subscriber is allowed up to three (3) redemptions per day, within the promo duration from March 15 to May 15, 2013. 

For more information about the promo mechanics, click here:

Go to the nearest Generika Drugstore branch to avail of the promo!

Per DOH-FDA Permit No 0573 Series of 2013.

Generika joins Sarok Festival in Consolacion


Generika Consolacion branch participated in one of the most colourful and vibrant festivities in Cebu – the Sarok Festival of the municipality of Consolacion which is being celebrated every 14th of February.


Staff of Generika joined the crowd as they paraded the streets while distributing Generika premium items to the spectators. Generika also put up a booth offering free blood pressure check and refreshments during the street dance party, which was considered the highlight of the event.

Contingents of the street dance wore their colourful Sarok, which is a kind of hat made from bamboo strips and dried banana leaves.  Tayud Elementary School was proclaimed as the ultimate winner and the Best in Sarok 2013.

The Sarok Festival is an annual celebration joined by the different barangays and elementary and high school students, in a mardi-gras of colourful parade and street dancing along the main road of Consolacion.


This celebration is beginning to become one of Cebu’s most anticipated festivals of the year, as a way of promoting the rich culture of the town of Consolacion, where Sarok making used to be the main source of livelihood of the townsfolk.  

Generika Drugstore becomes a PBSP member

In a ceremony recently held at the Dusit Thani Hotel in Makati City, Generika Drugstore was presented as one of the newest member-companies of the Philippine Business for Social Progress (PBSP). 

Generika Drugstore President Teodoro Ferrer received a membership plaque from PBSP Executive Director Rafael Lopa together with Manuel Pangilinan, Chairman of PBSP, and PBSP Membership and External Relations Committee Chair Ms. Marixi Prieto during the organization’s 42nd Annual Membership Meeting and Foundation Day celebration. 

As a member of the country’s largest business-led social development organization, partner establishments are being encouraged to integrate CSR into their core business and advocate the application of these core business strategies in addressing poverty. 

Generika Drugstore is not new in the realm of corporate citizenship. In fact, as part of its operations, Generika holds Libreng Konsulta regularly in the stores and conducts medical missions, providing free consultation and free medicines to indigents in various communities.

Generika has also been actively giving donations of medicines and medical supplies to victims of calamity.

1,800 students benefit in Generika feeding program

Over 1,800 elementary students benefited from the supplementary feeding program conducted recently by Generika Tañedo branch at Matatalaib Bato Elementary School located in Tarlac City.

Called “Project UN,” which stands for Una Nutrisyon, the initiative aims to provide nutritious meal for the school children in order to improve students’ academic performance and boost their energy levels during physical activities.

“We chose the school due to high prevalence of malnourished pupils,” said Ms. Liberty Quito, franchisee of Generika Tañedo branch. 

In line with feeding the students, Generika personnel with the participation of pharmaceutical suppliers have also conducted free tasting of vitamin products such as Pryce Kids, I.Q. Plus and Smart Grow.

While promoting health and wellness was the main purpose of the event, Generika staff have also prepared social activities like parlor games and some friendly competitions to provide amusement and entertainment. Both students and teachers have participated in these fun-filled activities enthusiastically. The winners of each game received gift items from Generika.

And as a way of showing appreciation to Generika, the students have showcased their talents by singing and performing traditional and modern dance numbers. Capping off the program for the day was the delivery of Generic Talk by Generika representatives, which aims to educate the public about the benefits of using generic medicines.

Ms. Quito was very happy with the outcome of the project and plans to do more in the near future. She shared that this kind of activity simply mirrors what Generika Drugstore (head office) has been doing since its inception in 2003. “Helping and giving back to the community has also become part of our operations,” emphasized Quito.

In December, the franchisee also organized a school-feeding activity at Sapang Maragon Elementary School where roughly 600 students were able to benefit from the feeding program.

Generika Drugstore Donates Medicines to Typhoon Victims

Photo shows PBSP Director Rene Fortuno receiving the medicines from Generika Franchising Services Corp.,/Novelis Vice President Julien Bello. Flanking them are PBSP Program Officer Susan Francisco and Generika Franchising Services Corp., Business Development Manager Mike Maquiran.


In response to the call for medical assistance of our countrymen in Mindanao who were badly hit by typhoon Pablo, Generika Drugstore donated medicines through the Philippine Business for Social Progress (PBSP).

The donation amounted to over P200K worth of medicines for fever, cough and cold with some oral rehydration salts and medicines for diarrhea. With the rising cases of injuries and water-borne diseases brought about by the typhoon, Generika also doled out some anti-bacterial and anti-fungal creams and solutions for treatment of wounds of the typhoon victims.

 Separately, Generika has donated over P500K worth of medicines to the foundations of ABS-CBN 2 and GMA 7 to the families affected by the    storm.


Generika Sponsors ‘Pamaskong Handog para sa OFWs’ in all SM Malls

Generika Drugstore sponsored SM Global Pinoy's "Pamaskong Handog Para sa OFWs," a celebration of the holiday season with the overseas Filipino workers and their families. The event was simultaneously held on December 21, 2012 in all 46 SM Supermalls nationwide.

A scene of the SM Global Pinoy event at the Mall of Asia 

The program started around 3pm featuring speeches by noted SM Global Pinoy individuals and short talks by the participating sponsors. Generika pharmacists were able to impart the fundamentals of generic medicines and its similarities and differences as compared to branded medicines. There were presentations of Filipino traditional dance and song numbers while celebrities like Piolo Pascual and Nyoy Volante performed in select malls to entertain the attendees. After the program, a raffle draw was also held.

Generika was able to give away free foldable fans, vitamins, umbrellas, pouch bags, and medicines. Free blood pressure monitoring and free fasting blood sugar testing were also offered in some malls.

SM Global Pinoy is one of Generika's national merchant partners. All SM Global Pinoy cardholders may avail of a 10% discount on generic medicines by simply presenting their card together with a valid ID at any Generika Drugstore nationwide.