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News & Events

Concepcion Tarlac branch latest addition to Generika Drugstore outlets

The formal grand opening of Generika Concepcion Tarlac was held last December 18, 2010. Photo shows the franchisee, Ms. Liberty Quito, receiving the certificate of turnover from Generika Drugstore Operations Manager Mr. Robert Maling. The franchisee was joined by her parents, Mr. Irineo Quito and Mrs. Dominga Quito.

Franchisee signs contract for a new branch in Pampanga

Ms. Joy Pangilinan, franchise owner of Generika Dau and Mabalacat branch, signed up another contract for a new outlet. The store will be located in Jenra Mall in Sto. Rosario St., Angeles City, Pampanga. Photo shows from L-R: Mr. Edward Arban Generika Franchising Services business development manager, Ms. Joy Pangilinan, Mr. Teodoro Ferrer, Generika Drugstore president and Mr. Robert Maling, Generika Drugstore operations manager.

Ribbon cutting marks the grand opening of Generika Batasan Hills

Generika Drugstore Batasan Hills branch officially opened last December 13, 2010 with a ribbon cutting ceremony led by the franchisees and top management of Generika. Photo shows from (L-R) Mr. Francis Santella and Ms. Celerina Bantog, store franchisees. Joining them is Ms. Alexandra Bello, one of the owners of Generika and Actimed general manager Mr. Julien Bello.

Franchise agreement of Generika Antipolo Cogeo signed

Franchisees and Generika officials posed for posterity after the contract signing of Generika Antipolo Cogeo held at the Generika head office in Parañaque City last November 30, 2010. Photo shows from (L- R) Ms. Yoko Corro, branch staff, Ms. Delia Tolentino and Ms. Conchita Silva , franchisees, Mr. Julien Bello, Actimed general manager and Mr. Edward Arban, Generika Franchising Services Corp. business development manager.

Couple opens Generika Tandang Sora branch

Holding the certificate of turnover is Generika Tandang Sora franchisee Ms. Christina Gascon and husband Mr. Jessie Gascon during the grand opening rites of their first Generika Drugstore branch. Actimed general manager Mr. Julien Bello (leftmost) and Red Cross Quezon City chapter director Mr. Nesty Isla (second from left) graced the event.

Generika Drugstore Apalit branch formal opening

Photo shows Ms. Leilani Silan, franchisee of Generika Apalit Pampanga, flanked by Dr. John Paul Cadaing (left), former district governor of Rotary Club in Tarlac and Generika Drugstore operations manager Mr. Robert Maling during the formal opening of the branch.

Grand Launch of Generika Bel-Air Makati

If there's a word to best describe the grand opening of Generika Bel-Air, it would be exquisite! Well-planned and beautifully executed, the formal opening of Generika Drugstore's 113th branch was truly a one-of-a-kind grand opening celebration.

Photo shows Makati mayor Junjun Binay (second from left) together with the franchisee, Ms. Aimee Tan, leading the ribbon cutting ceremony. Leftmost is Generika Drugstore president Mr. Teodoro Ferrer, and at extreme right is Actimed general manager Mr. Julien Bello.

Generika Drugstore to expand in Mindanao with two new stores!

In the next few months, two Generika drugstore branches will be opening in Iligan City, Lanao del Norte and Pagadian City, Zamboanga del Sur, owned and operated by Ms. Liza Ochia.

Photo shows the franchisee holding the operations manual together with Generika Drugstore president Mr. Teodoro Ferrer. Rightmost is Mr. Edward Arban, Generika Franchising Services Business Development manager. Joining the franchisee during the contract signing from (L-R) is Ms. Marissa Gallarin and Mr. Ricardo Ochia, husband of the franchisee.

Contract signed for another Generika Drugstore branch in Laguna

Seen in this photo holding the Retail Expert Manual is Mrs. Ruby Frias, franchisee of Generika Cabuyao Poblacion, together with Generika President Mr. Teodoro Ferrer during the contract signing of the branch. Mr. Emmanuel Frias, husband of franchisee was also present. Leftmost is Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban and rightmost is Generika Operations Manager Mr. Robert Maling.

Generika Drugstore to open branch in Oriental Mindoro

Mr. Vince Minay, franchisee of Generika Imus Public Market and Rosario Cavite branch will soon open his 3rd branch in Calapan City, Mindoro. In this photo: (L- R) Generika Drugstore Operations Manager Mr. Robert Maling, Generika Drugstore President Mr. Teodoro Ferrer, and rightmost is Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban during the contract signing held at the Generika head office in Parañaque City.

Generika President named Finalist for Entrepreneur of the Year Award

Ernst & Young hailed Generika Drugstore President, Mr. Teodoro L. Ferrer, as finalist for the 2010 Entrepreneur of the Year.

The Entrepreneur of the Year Award given by Ernst & Young is the most prestigious business recognition in the world for entrepreneurs. It is the first – and only truly global - award that acclaims those individuals building successful and dynamic businesses in more than 50 countries all over the world.

Mr. Ferrer was screened and interviewed together with about 80 other nominees, and then included in the short list of finalists for the award. His innovative and market-oriented approach in setting up a nationwide chain of retail drugstores focused on quality affordable generic medicines with the aim of helping the poor and marginalized sectors of society was duly noted. Two features in the storyline of Mr. Ferrer were remarkable: he dared to enter the retail business for pharmaceuticals where none of the Generika investors had any prior experience; and he embarked on this entrepreneurial journey at the age of 60 years.

Mr. Ferrer was awarded with a trophy by Mr. Cirilo Noel, Chairman and Managing Partner of SGV & Co., and Atty. Antonette Tionko, Program Director of Entrepreneur of the Year Phils. in a gala ceremony held at the Makati Shangri-la Hotel last October 12.

Proclaimed as Master Entrepreneur and Entrepreneur of the Year 2010 Philippines was Mr. Tennyson Chen of Bounty Fresh Food.

Among the past winners, most notable is Mr. Tony Tan Caktiong of Jollibee Foods who won in 2003 and went on to become World Entrepreneur of the Year in 2004.

The other past winners are Ms. Socorro Cancio-Ramos of National Bookstore, Mr.Lance Gokongwei of Cebu Air, Mr. Senen Bacani of La Frutera, Mr. Wilfred Steven Uytengsu of Alaska Milk and Ambassador Jesus Tambunting from Planters Development Bank.

The Entrepreneur of the Year program was established in the United States by Ernst & Young to recognize the achievements of the most successful and innovative entrepreneurs worldwide.

SGV Foundation, the local affiliate of Ernst & Young International, annually conducts the search for the country's outstanding and deserving individuals for the distinction of Entrepreneur of the Year.

Generika Drugstore Inaugurates Three Stores this Weekend!

From (L-R) Brgy. Chairman Levy de Guzman, Generika Drugstore Operations Manager Mr. Robert Maling, Generika Parang Marikina Franchisees Mr. Louis Gonzalez and Mr Dindo Cleofas, and Hon Mayor Del de Guzman during the grand opening of Generika Drugstore Parang Marikina.

Holding the certificate of turnover is Amkor Chairman Mr. Virgilio Toring with Generika Drugstore President Mr. Teodoro Ferrer (third from left). Also in the photo are the Amkor cooperative personnel and the staff of the Generika Drugstore Lower Bicutan.

Receiving the certificate of turnover is Mr. Bong Ledesma (rightmost) from Generika Operations Supervisor Mr. Norman de Larrazabal during the formal opening of Generika Pabahay Muzon. Witnessing the event was Brgy. Muzon Chairman Gerry Sarmiento.

Four New Franchise Store Agreements Signed

Additional four new franchisees recently signed contract for the establishment of new Generika stores in Batangas, Laguna and in Navotas. (Generika Rosario, Generika Sto. Tomas Cabrini, Generika Navotas Poblacion & Generika South Supermarket)

Photo shows Generika Batangas Rosario owners Mr. Jude Villa (3rd from left), in handshake with Generika Drugstore President Mr. Teodoro Ferrer, and Mrs. Leslie Villa (second from left). Standing leftmost is Generika Business Development Supervisor Mr. Jeff Juan and rightmost is GFSC Business Development Manager Mr. Edward Arban.

Young Entrepreneur Ms. Ana Kriselda Dimayuga, franchisee of Generika Sto. Tomas Cabrini shakes hand with Generika Drugstore President Mr. Teodoro Ferrer. Second from left is Mrs. Fides Dimayuga, mother of the franchisee. Standing leftmost is Generika Business Development Supervisor Mr. Jeff Juan and rightmost is GFSC Business Development Manager Mr. Edward Arban.

Ms. Rosalina Apaga, Generika Navotas Poblacion franchisee, poses for a photo opportunity with Gnerika Drugstore President Mr. Teodoro Ferrer. Witnessing the contract signing are the employees of the Generika Franchising Services Corp. with Mr. Edward Arban (rightmost), business development manager.

Generika Drugstore Opens Branch in Naic Cavite

Photo shows Mrs. Rachel Morada (holding the plaque of turnover) with her immediate family and relatives during the grand opening of Generika Naic Cavite held last October 11, 2010. Generika Drugstore Operations Manager Mr. Robert Maling (standing leftmost) witnessed the event.

Generika Drugstore Opens Guagua Branch

Receiving the certificate of turnover is Mrs. Evangeline Rodriguez and Mr. Amelito Rodriguez franchisees of Generika Guagua, which is located at Clemente Puno St., Plaza Burgos, Guagua, Pampanga. Ms. Cathy Horteza represented Generika Drugstore in the turnover rites that signify the formal opening of the branch.

Medical Mission Highlights Generika Drugstore 7th Anniversary

A very meaningful and fulfilling way to celebrate another founding year as Generika Drugstore held a medical mission in observance of its 7th anniversary!

Dubbed as "Alay Pasasalamat, Handog ng Generika sa Lahat," the drugstore's medical mission was a resounding success as thousands of patients including children, adults and seniors flocked to Cupang Elementary School in Muntinlupa City and availed themselves of medical consultations, laboratory and diagnostic tests and medicines – all for free! A total of 2,362 patients were provided with consultations and medicines for common illnesses. In the laboratory and diagnostic services, 853 patients availed of the Uric Acid Test, 400 for Fasting Blood Sugar, 130 for Cholesterol Test, 57 for Bone Screening, and 11 patients for Glaucoma Test.

The 78 volunteers from the Generika head office and store branches provided assistance to the patients while a strong team of 55 doctors and interns together with 35 representatives from various pharma suppliers facilitated the checkups, laboratory tests and the administering and dispensing of medicines.

"We, at Generika, have always been dedicated in helping people in the community even when it was just starting. Actually, that is one of the many reasons why we put up Generika Drugstore. And what better way to commemorate our anniversary than to come together for a noble cause such as this," Mr. Ferrer said.

Looking forward, Generika expects more glorious years to come in bringing public service and fulfilling its mission of giving back to the community.

Generika Drugstore Holds Grand Opening of Three New Outlets on September 18

Generika Drugstore is definitely serious in its expansion plans! Two of the newly-added stores are located in Cavite and Batangas, while the other site is in Quezon City.

Leading the ribbon cutting ceremony of Generika Litex QC are Mr. Roel and Ruth de Vera, the store franchisees, with Actimed general manager Mr. Julien Bello and Ms. Sandy Bello, one of the directors of Erikagen Inc., that operates Generika Drugstore.

Attending the grand opening are Mrs. Rosalinda Ferrer and Generika Drugstore president Mr. Teodoro Ferrer (standing from left). Standing from right are Mr. Dennis Sanchez and Mrs Gemma Sanchez, Generika Tanza branch, franchisees.

Accepting the certificate of turnover are the franchisees, Atty Elsa Macatangay (center) and Atty. Dolly Kasilag (right), from Generika Drugstore HR manager, Ms. Kelly Sumugat.

Entrepreneur emeritus

Published on Business World September 17-18, 2010 PG S1-S2

http://www.bworldonline.com/main/content.php?id=17925

Franchisee Opens 3rd Branch in Angono, Rizal

Mr. Ben Montero, franchisee of Generika Antipolo Public Market, received the plaque of turnover during the grand opening of his 3rd outlet of Generika Drugstore. Mr Robert Maling, Generika Drugstore Operations Manager, led the turnover rites.

Generika Drugstore to help raise donations for PGH Foundation

Generika Drugstore and the Philippine General Hospital Medical Foundation Inc., (PGHMFI), the official fund-raising arm of the PGH, recently signed an agreement to support the hospital’s advocacy in addressing the critical needs of its indigent patients.

As a way to generate funds for the campaign, Generika Drugstore will place donation canisters in all of its branches where customers can drop their donations. The deployment of coin canisters was the focal of the hospital’s fund-raising campaign dubbed as "Save a Life Project," which was launched by PGH in 2003. The proceeds will be used for the procurement of medicines supplies, provision of laboratory equipment, and for the renovation of the hospital facilities, among others.

The signing of the agreement was conducted at the Generika head office in Parañaque City between Generika Drugstore Operations Manager Mr. Robert Maling and PGH Medical Foundation Inc., President Dr. Gregorio Alvio Jr.

Young Couple to Open Their Second Generika Branch in QC

Owners of Generika Litex Branch in Quezon City signed a contract for their second branch of Generika Drugstore to be located at # 14 Villongco St., Commonwealth Avenue, Quezon City. Mr. Ruel Devera and Mrs. Arlene Ruth Devera signed the contract at the Generika Head Office last September 6, 2010 in Parañaque City.

GENERIKA DRUGSTORE CONDUCTS SUPPLEMENTAL FEEDING PROGRAM TO ABES

Following a successful medical mission with almost 2,000 beneficiaries, Generika Drugstore, in partnership with Mc Donald's, has recently conducted a supplemental feeding program for 150 underweight and malnourished students of Andres Bonifacio Elementary School (ABES).

Cognizant of the importance of students having a healthy body and mind in order to perform better at school, the staff of Generika Drugstore Sangandaan branch and Mc Donald's MCU branch trooped to ABES packed and armed with snacks and juice drinks. Before serving the meals, the students were given free vitamins.

Besieged by the predicament of sourcing out of funds for its feeding program, the school administration welcomed the proposal of Generika Drugstore Sangandaan and Mc Donald's to hold a feeding program in the school.

The feeding program, serves as a platform to address malnutrition that affects a number of Filipino students resulting to lower performance in school. Malnutrition also results to stunted physical and mental development.

Generika Sangandaan said it will have a regular feeding program in ABES. Providing medical assistance, feeding programs, laboratory clinic, Libreng Konsulta or free consultation have been a part of Generika Drugstore's endeavors aside from offering quality affordable generic medicine to Filipinos as a value-for-money alternative to branded medicine.

Towards the end of the feeding program, Birdie, a mascot of McDonald's, appeared in the venue to give joy and entertainment to the schoolchildren. Truly, the most rewarding aspect of the feeding program was to see the students happy and healthy!

Generika to Open Branch in Batasan Hills, Quezon City

Generika Drugstore has signed a contract to open up a franchise store in Commonwealth Avenue, Batasan Hills, Quezon City. Photo shows Mr. Francis Santella and Ms. Celerina Bantog, Generika franchisees, holding the Operations Manual, with Generika Drugstore President Mr. Teodoro Ferrer. Witnessing the contract signing were Mr. Jeffry Juan, Business Development Supervisor (extreme left) and Mr. Edward Arban, Generika Drugstore Franchising Services Corp. Business Development Manager.

Three Contracts Signed in One Day; Generika to Establish More Stores in Quezon City

August 26 marks a special day for Generika Drugstore as three new outlets will soon to rise in Quezon City and Laguna. With the contract signing of Generika Riverside Commonwealth and Generika Tandang Sora, two outlets will be added to the six existing Generika Drugstore branches (Old Balara, Murphy, Galas, Cubao Arayat, Araneta Center, Litex) in Quezon City. One branch will be established in San Pablo in the province of Laguna.

Photo shows (from left to right) Generika Drugstore Operations Manager Mr. Robert Maling, next to him is Generika Drugstore President Mr. Teodoro Ferrer with Dra. Anna Christina Macatangay and Atty. Elsa V. Kasilag (Generika San Pablo franchisees). Rightmost is Generika Franchising Services Business Development Manager Mr. Edward Arban.

(From left to right) Generika Drugstore Operations Manager Mr. Robert Maling, next to him is Generika Riverside Commonwealth franchisee Mr. Donn S. Alcantara in handshake with Generika Drugstore President Mr. Teodoro Ferrer, and rightmost is Generika Franchising Development Manager Mr. Edward Arban.

In this photo (from left to right) Generika Drugstore Operations Manager Mr. Robert Maling, next to him is Generika Drugstore President Mr. Teodoro Ferrer holding the Operations Manual with Generika Tandang Sora franchisee Ms. Ma Christina Gascon. Standing rightmost is Generika Franchising Services Business Development Manager Mr. Edward Arban.

Franchisees Sign Contract Shortly After Opening First Generika Branch

After opening their first outlet of Generika Drugstore last month, owners of Generika Binangonan branch signed another contract with Generika management last August 20, 2010 for the establishment of their second Generika branch at National Road, Brgy. Pantok, Binangonan, Rizal. Photo shows Ms. Pamela Pacis Jimenez holding the Generika Operations Manual together with Generika Drugstore President Mr. Teodoro Ferrer. Standing from left is Mr. Jeff Juan, Business Development Supervisor. Next to him is Ms. Irene Ang, one of the franchisees, and standing rightmost is Generika Franchising Services Corp. Business Development Manager, Mr. Edward Arban. Looking on is Mr. Gilbert Chan, husband of Mrs. Raquel Chan who wasn’t able to attend the contract signing.

Generika Drugstore to Establish Branch in Apalit, Pampanga

First time franchisee Mrs. Leilanie Silan signed a contract last August 20, 2010 for her first branch of Generika Drugstore to be located at Alfonso Arcade Mac Arthur Highway, San Vicente, Apalit, Pampanga. Photo shows (from left) Generika Franchising Business Development Supervisor Alritz Tula, and next to him is the daughter of the franchisee. Generika Apalit branch franchisee Ms. Leilani Silan does a firm handshake with Generika Drugstore President Mr. Teodoro Ferrer, and rightmost is Mr. Edward Arban, Generika Franchising Business Development Manager.

Grand Opening of Generika Lipa, Batangas

Generika Lipa franchisee, Mr. Remus Duenas, accepted the Certificate of Turnover from Generika Drugstore President Mr. Teodoro Ferrer during the grand opening ceremony of the store held last August 8, 2010. Photo was taken during the plaque turnover with Dra. Chona Del Mundo, wife of Mr. Duenas (leftmost), together with the whole staff of Generika Lipa, Batangas.

Couple, Happy to Have Generika Fortune Square

It did not happen out of pure luck. It’s something that Mr. Arthur G. Ifurung and Mrs. Vangie Ifurung wanted to have when they thought of putting up a business – a franchise of Generika Drugstore. Finally, on August 7, 2010, the couple conducted the grand opening of Generika Fortune Square. The ribbon cutting ceremony, which signaled the formal opening of the store, was attended by Generika Drugstore HR Manager Ms. Kelly Sumugat (rightmost).

Generika Drugstore Welcomes 102nd Branch

With all smiles, Generika franchisee Mr. Roel Agojo (rightmost) cuts the ribbon, which signifies the formal opening of Generika Trece Martires branch. Leftmost is Mr. Ireneo Agojo, father of the franchisee, and at the center is Generika Drugstore President Mr. Teodoro Ferrer. Generika Trece Martires is Generika’s 102nd store.

Franchisee Unveils Her 4th Generika Drugstore Branch Inside a Mall!

After opening a Generika Drugstore branch in Malasiqui, Pangasinan last week, Mrs. Ofelia Tabot unveiled her fourth franchise store of Generika inside a shopping mall, particularly in a Magic Mall in Tayug, Pangasinan. Mrs. Tabot was joined by representatives from Generika Drugstore head office; colleagues who are also franchise owners of Generika stores and by her relatives and family during the grand opening of Generika Magic Mall Tayug last August 7, 2010. Mrs. Tabot is also the owner of Generika Drugstore branches in Urdaneta and San Carlos, all in Pangasinan.

Generika Drugstore Opens 100th Store

Generika Drugstore celebrates a milestone as it announces the grand opening of its 100th store – Generika Calamba Poblacion. Located at General Lim St., Calamba, Laguna, Generika Calamba Poblacion formally opened last August 7, 2010 with a ribbon cutting and plaque turnover ceremony led by Mr. Jerico Agojo, the store franchisee. Attending the event were Mr. Anthony Torres, HKT Philippines President, and Mr. Teodoro Ferrer, Generika Drugstore President.

Couple Signs Contract for a Generika Franchise in Bataan

First time Generika franchisee Mr. Joseph Michael Payumo and his wife Geraldine Payumo closed a deal with Generika management for the couple’s branch of Generika Drugstore in Dinalupihan, Bataan. Photo shows Mr. Payumo holding the Generika Operations Manual with Generika President Mr. Teodoro Ferrer. Witnessing the contract signing were Aldritz Tula, GFSC Business Development Supervisor and GFSC Business Development Manager Mr. Edward Arban.

Generika Sta. Cruz, Laguna Grand Opening

Photo shows the plaque of turnover ceremony during the grand opening of Generika Sta. Cruz, Laguna. Representing Generika head office is Ms. Kelly Sumugat, Generika HR Manager (second from left in the front row). Accepting the certificate are the officers of New Sikap Bidani Horizons, Inc., proprietor of the branch.

Franchisee Opens 3rd Branch of Generika in Less Than a Year

Not a year has passed when she started to open her first franchise store of Generika in Urdaneta, but Mrs. Ofelia Tabot has already opened her 3rd branch of Generika Drugstore located in Malasiqui, Pangasinan last July 31, 2010. Photo shows Mrs. Tabot holding the certificate of turnover, and from (L-R): Mr. Dominador Tabot - husband of the franchisee, Oliver and Dominic - the franchisee's sons. Standing beside Mrs. Tabot is her mother, Mrs. Anicia Lat and next to her is Mrs. Angie Tabot, the franchisee's mother-in-law. Next are Mr. Mauro Lat and Eduardo Tabot, Mrs. Tabot's father and father-in-law, respectively. Mrs. Tabot is happy to share this wonderful event with her family.

Generika Drugstore Established in Binangonan!

Another Generika Drugstore opened in the province of Rizal last July 24, 2010 – Generika Binangonan branch. Leading the ribbon cutting ceremony were the franchisees: Ms. Racquel Pacis Chan, Ms. Irene Ang, and Ms. Pamela Pacis Jimenez. Joining them were Mayor Cecilio Ynares (standing at the extreme left) and Generika Drugstore President Mr. Teodoro Ferrer (standing at the extreme right). At the back is Councilor Isidro Pacis, one of the special guests during the grand opening of the store.

Generika's Medical Mission to ABES Success

The school administration of Andres Bonifacio Elementary School (ABES) commended Generika Sangandaan for a successful medical mission held in the school covered court last July 24, 2010.

"It was very successful!" exclaims Mrs. Aida Reyes, the school principal. She also expressed appreciation about how the proponents of the event handled perfectly the flow of the medical mission.

Although it rained during the afternoon, this did not impede the doctors and volunteers in providing services to almost 2,000 patients.

"It was tiring, yet very fulfilling," says Mrs. Maria Natividad Cabrera, assistant principal, who also served as one of the volunteers.

A total of 19 doctors, 16 volunteers from Generika training group, eight people from the head office, and the whole Generika Sangandaan team have trooped to ABES to provide free medical consultation and free medicines. Additional volunteers from the school, composed of teachers and officers of the Parents Teachers Association (PTA), have also shared their time and effort and contributed to the success of this activity.

Generika distributed free medicines such as carbocisteine, paracetamol, mutivitamins and medicines for common colds and fever. There were also medicines for hypertension given to the senior citizens.

The entire team of Generika Sangandaan, headed by Mr. Ferdinand Ledesma, was in full force during the activity. Mr Ledesma, fondly called by his staff as "Sir Bong", conceived the idea of conducting a medical mission for the school and was supported by the Generika head office.

Generika has bared plans of conducting similar activities after the success of the medical mission in ABES.

2,000 Students to Benefit From Generika Medical Mission

More than 2,000 students enrolled in the Andres Bonifacio Elementary School (ABES) are expected to benefit from the medical mission of Generika Drugstore Sangandaan branch, in cooperation with various pharma suppliers and drug manufacturers.

The event will be held on July 24, 2010 at the school’s covered court from 8:00am-5:00pm.

Some 10 doctors will provide outpatient consultations and general check ups for both the students and their parents. They will also conduct weigh-ins and height measurements to assess the nutritional status of the students, while their parents will be offered free blood pressure monitoring.

Aside from medical assistance, patients will be given free over-the-counter (OTC) medicines and multivitamins.

Since the inception of Generika Drugstore in 2004, the company is constantly conducting medical missions to provide free medical assistance and medicines to various sectors of the society as a way of reaching out to people in every community.

And, as part of the company’s commitment to help people especially the indigents, Generika Drugstore offers quality generic medicines as a value-for-money alternative to branded medicines.

Apart from medical missions, Generika Drugstore also offers free blood pressure monitoring (Libreng BP) in the store. Moreover, Generika regularly conducts Libreng Konsulta and Mobile Clinic in more than 100 Generika Drugstore outlets. Visit www.generika.com.ph or the nearest Generika branch for the schedule of these activities.

Generika Drugstore Franchisee Receives Certificate of Turnover of Mendez, Tagaytay Branch

Photo shows Generika Mendez, Tagaytay franchisee Ms. Leny Ramilo accepting the certificate of turnover from Ms. Alexandra Bello, one of the owners and directors of Generika Drugstore. At the back is Actimed General Manager Mr. Julien Bello. Standing from left are Ms. Lucy Balba and Mr. Lope Orso, relatives of the franchisee. Photo is taken during the grand opening of Generika Mendez, Tagaytay on June 20, 2010.

Franchisee Signs Contract Anew

Generika Sangandaan Franchisee Mr. Bong Ledesma inks deal for his second branch of Generika Drugstore to be located at Muzon, San Juan del Monte, Bulacan. The contract signing was held last July 9, 2010. Present during the signing of agreement were: (standing from left) Generika Sangandaan Store Supervisor Mr. Philip Madarang, Actimed General Manager Mr. Julien Bello, Sangandaan Franchisee Mr. Bong Ledesma, and Generika Franchising Services Corp. Development Manager Mr. Edward Arban

Generika La Trinidad, Benguet Formally Opens

Ms. Mary Rose Milo and Mr. Terry Nestor, franchisees of Generika La Trinidad, received the plaque of turnover from Generika Franchise Operations Supervisor Mr. Norman de Larrazabal and Business Development Supervisor Mr. Alritz Tula last July 8, 2010 to formally open the first branch of Generika Drugstore in the province of Benguet.

Generika Drugstore to Open a Branch in Lemery, Batangas

Photo shows the franchisees, Ms. Anna Christina Macatangay and Atty. Elsa Villapando Kasilag, during the contract signing of Generika Drugstore Lemery, Batangas. Gracing the contract signing are: Ms. Alexandra Bello (second from right), one of the owners of Generika Drugstore and Mr. Edward Arban, Generika Franchising Services Corporation (GFSC) Manager.

Generika Drugstore Opens Branch in Rizal Ave., Batangas City

Generika Drugstore held its grand opening of Generika Rizal Ave., branch in Batangas City last June 18, 2010. Leading the ribbon cutting ceremony were the franchisees, Ms. Darlene Zamora and Ms. Kristine Dareen Zamora; flanking them were Actimed General Manager Mr. Julien Bello and Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban.

Franchisee Officially Opens His Second Branch of Generika Drugstore

A hearty congratulation goes to Mr. Vince Minay, franchisee of Generika Drugstore Imus Public Market, for the grand opening of his second outlet of Generika Drugstore. Last May 23, 2010, the store held its grand opening with a ribbon cutting and handing over of the certificate of ownership. Photo shows the franchisee receiving the plaque of turnover from Generika Drugstore President Mr. Teodoro Ferrer.

Franchisee Inks Agreement with Generika Drugstore

Generika Drugstore Franchisee Ms. Rachel Morada inks deal with Generika Drugstore President Mr. Teodoro Ferrer (center) for the establishment of her first branch of the drugstore to be located in Naic, Cavite. Witnessing the contract signing is Generika Franchising Services Development Manager Mr. Edaward Arban.

Second Generika Drugstore in Marikina Will be Established in Parang

Above photo shows Generika Drugstore President Mr. Teodoro Ferrer in handshake with Generika Parang, Marikina Franchisee Mr. Luis Gonzalez during the contract signing. Rightmost is Generika Franchising Services Business Development Manager Mr. Edward Arban, and leftmost is the franchisee's business partner Mr. Gaudencio Cleofas II.

Generika Drugstore to Open a Branch in Concepcion, Tarlac

Generika Drugstore President Mr. Teodoro Ferrer (second from left) shakes hand with Generika Drugstore Concepcion, Tarlac Franchisee Ms. Liberty Quito during the contract signing held last May 20, 2010 at the Generika head office in Paranaque City. Present during the contract signing were: (from right) Generika Franchising Services Corp. Supervisor Alritz Tula and the franchisee's father Mr. Ireneo Quito. Leftmost is Generika Franchising Business Development Manager Mr. Edward Arban.

Generika Drugstore Trece Martires Soon to Open

Photo shows Generika Drugstore Franchisee Mr. Roel Agojo in handshake with Generika Drugstore President Mr. Teodoro Ferrer, which seals the agreement for the establishment of Generika Drugstore Trece Martires branch. The contract signing was held at the Generika head office in Paranaque City last May 19, 2010. Mr. Ed Arban, Generika Franchising Services Corp. Business Development Manager, was also present during the contract signing.

Franchisee Closes Deal for the Establishment of Generika Drugstore Calamba Poblacion, Laguna

Photo show Mr. Jericho Agojo, franchisee, in handshake with Generika Drugstore President Mr. Teodoro Ferrer. The franchisee's branch of Generika Drugstore will be located in Calamba Poblacion, Laguna. Witnessing the contract signing (from extreme left) is Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban; on the right side are the relatives of the franchisee.

Another Generika Drugstore Opens in Cavite

Seen in this photo during the ribbon cutting ceremony of the store’s grand opening is Generika Dasma Bayan Franchisee Mr. Rogelio Mangilit (leftmost). Next to him is his sister Ms. Nena Due, Actimed General Manager Mr. Julien Bello, Ms. Fely Barcelon, a family friend and Generika Drugstore President Mr. Teodoro Ferrer respectively.

Generika Drugstore Capitol Laoag Formally Opens

Generika Drugstore Capitol Laoag officially opened with a ribbon cutting ceremony and handing of certificate of turnover last May 12, 2010. Ms. Joan Raquinio, the franchisee, led the ribbon cutting ceremony together with Actimed General Manager Mr. Julien Bello and Generika Drugstore Operations Manager Mr. Robert Maling.

Franchisee Signs Contract for her Second Branch of Generika Drugstore

Mrs. Gemma Sanchez (second from right), franchisee of Generika Biñan, Poblacion recently signed a contract for her second branch of Generika Drugstore to be established in Tanza, Cavite. According to her, “being hands-on was the key to the success of her first branch”. Photo shows Mr. Dennis Sanchez, husband of the franchisee, in handshake with Generika Drugstore President Mr. Teodoro Ferrer. Rightmost is Actimed General Manager Mr. Julien Bello and leftmost is Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban.

Second Generika Drugstore in San Fernando, Pampanga

Generika Drugstore Fortune Square is the second branch of Generika Drugstore in San Fernando City, Pampanga. Seen in this picture is the couple (2nd and 3rd from right) who owns the franchise. Standing from extreme left is Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban. Next to him are GFSC Business Development Supervisor Mr. Alritz Tula and Generika Drugstore President Mr. Teodoro Ferrer. Standing from extreme right is Actimed General Manager Mr. Julien Bello. The contract signing was held last May 6, 2010.

Generika Drugstore to put up a branch in Guagua, Pampanga

Just about 9.5 kilometres away from the capital city of San Fernando, the municipality of Guagua in Pampanga will soon have a branch of Generika Drugstore. The store franchisee Mrs. Evangeline Rodriquez (3rd from right) signed the contract last May 6, 2010 for her first branch of Generika Drugstore. Shown in this photo standing from right are Actimed General Manager Mr. Julien Bello, Mr. Amelito Rodriguez, franchisee's husband, Ms. Evangeline Rodriguez, Generika Drugstore President Mr. Teodoro Ferrer, GFSC Business Development Supervisor Mr. Alritz Tula and Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban.

Generika Drugstore Conquers La Trinidad, Benguet

Generika Drugstore will open a branch in La Trinidad, the capital city of Benguet province. Generika Drugstore franchisee Ms. Mary Rose Milo signed the contract on May 5, 2010. Photo shows Generika Drugstore President Mr. Teodoro Ferrer and the franchisee holding the Generika Operations Manual. Standing at the right is Mr. Terry Nestor and at the left is Generika Operations Manager Mr. Robert Maling.

Generika Drugstore will set foot in Bicol Region

As a testament to Generika Drugstore’s rapid expansion, the company will soon establish a branch in Pili, Camarines Sur. Seen in this photo is the franchisee, Mrs. Maria Carolyn Zarraga, in handshake with Generika President Mr. Teodoro Ferrer. Rightmost is Mr. Edward Arban, Generika Franchising Services Corp.’s Business Development Manager, and at the left are the franchisee’s immediate family and relatives.

Generika Litex, Quezon City Soon to Rise

Holding the Retail Expert Manual is Generika Drugstore Litex, Quezon City franchisee, Ms. Arlene Ruth de Vera, with Generika Drugstore President Mr. Teodoro Ferrer. Standing on the left is the franchisee’s husband Mr. Roel C. de Vera, and standing on the right is Generika Franchising Services Corp.’s Business Development Manager Mr. Edward Arban.

High-five Generika Lipa, Batangas

Another Generika Drugstore will soon rise in the province of Batangas. This will be the fifth Generika Drugstore in the province. In handshake with Generika President Mr. Teodoro Ferrer is Generika Lipa franchisee Mr. Remus Duenas. Standing on the left is Generika Franchising Services Corp.’s Business Development Manager Mr. Edward Arban and standing from left is the franchisee’s wife Dra. Ma. Chona del Mundo.

Generika Drugstore to Establish a Branch in Bel-Air, Makati

Seen in this photo is Generika Bel-Air Makati franchisee, Ms. Aimee L. Tan, flanked by Generika Drugstore President Mr. Teodoro Ferrer and Generika Franchising Services Corp.’s Business Development Manager Mr. Edward Arban.

Dreams Come True for Generika Bauan Franchisees

Ms. Jennifer Mendoza and Mr. Ferdinand Mendoza couldn’t believe that they now own a franchise of Generika Drugstore. A few years ago, they were just planning to start a business; although that time, they were unsure what kind of business to put up. With so much research done by the couple and advice from friends and relatives, they decided to get a franchise of Generika Drugstore. In a few months time, the grand opening of their first store in Bauan, Batangas was held on April 18, 2010. The franchisees were very happy that their dream was finally realized and they look forward to open more stores in the province soon.

Grand Opening of Generika San Carlos

Ms. Ofelia Tabot, franchisee of Generika Drugstore Urdaneta branch in Pangasinan, opened her second branch in San Carlos City on April 18, 2010. Ms. Tabot invited GMA Amianan (GMA 7’s Regional Network) for the coverage of the grand opening of her store. Her special guests include San Carlos City Mayor Julier Corpuz Resuello, (from left) Generika Drugstore Operations Manager Mr. Robert Maling (standing from right) and at the back is Generika Franchising Business Development Manager Mr. Edward Arban.

Generika Lower Bicutan Contract Signing

In this photo is Generika Lower Bicutan franchisee Mr. Virginio Toring in handshake with Generika Drugstore President Mr Teodoro Ferrer during the contract signing of the branch. Mr Toring is accompanied by his colleagues from Amkor Technology Philippine Employees Cooperative. Second from right is Generika Franchising Services Corp.’s Business Development Manager Mr. Edward Arban.

Generika Baliuag, Bulacan is Generika Drugstore\'s 83rd branch

Generika Baliuag, Bulacan is Generika Drugstore’s 83rd branch Photo shows Mrs. Teresita Rivera flanked by Generika President Teodoro Ferrer (left) and Mr. Teofilo Rivera Jr., husband of the franchisee during the grand opening of the store. Generika Baliuag Bulacan branch is Generika Drugstore’s 83rd branch.

Couple opened Generika Drugstore branch in Pembo

The couple who owns Generika Drugstore Comembo branch in Makati has opened another Generika franchise in the city. Atty. Carlo Marco Estavillo and Atty. Macel Fernandez Estavillo opened their second branch in Pembo, Makati last April 10, 2010.

Generika Drugstore Southwoods branch formal turnover

Generika Drugstore Southwoods branch held its formal turnover last April 10, 2010. Photo shows Generika Drugstore Operations Manager Mr. Robert Maling holding the Certificate of Turnover with Don Cleve Fernan Gomez, son of the branch franchisee Mrs. Rosemarie Gomez.

4th Generika Store in Batangas

Generika Drugstore’s fourth outlet in Batangas is in Nasugbu which is owned by Generika Drugstore franchisee Ms. Lorna Cunamay. Photo shows the franchisee in handshake with Generika President Mr. Teodoro Ferrer. Standing on the left is Generika Franchising Services Corp. Business Development Manager Mr. Edward Arban and on the right is Mr. Allan Bermal, Business Development Assistant.

Formal opening of Generika Verdant branch

In a very formal and organized ceremony, the grand opening of Generika Drugstore Verdant Branch was successfully held last April 8, 2010. Photo shows the franchisees Mrs. Myrna Almeida Uy and Mr. Joselito Uy during the ribbon cutting ceremony with Generika Drugstore President Mr. Teodoro Ferrer and Mrs. Linda Ferrer, one of the owners of Generika Drugstore.

2010 Women with Disability Celebration

As a company who gives high importance on corporate social responsibility, Generika Drugstore offered free blood pressure monitoring services and free medicine samples to the participants of the Women with Disability Convention held at the SM North EDSA Sky Dome on March 25, 2010.

The event was spearheaded by the National Council on Disability Affairs (NCDA) and supported by the Philippine Commission on Women (PCW).

Through this event, Generika was able to extend help especially to the members of the marginalized sector who are often neglected by society.

Sun Valley franchisee walks on sunshine as she inks deal for a second branch of Generika Drugstore

March 25, 2010 is a red letter-day for Franchisee of Generika Sun Valley, Dr. Ethel Alvarez, as she signs another contract for a new branch of Generika Drugstore to be opened in Parañaque City. She is optimistic that Generika Drugstore Multinational branch will be as successful as her first Generika outlet, which is the Generika Sun Valley branch. Dr. Alvarez's smile radiates a ray of sunshine as she poses during a photo opportunity. Also in this photo is Mr. Robert Maling, Generika operations manager, Mr. Teodoro Ferrer, Generika President (holding the Retail Expert Manual with Dr. Alvarez) and Mr. Edward Arban, Generika Franchising Services Corp.'s business development manager.

Driven by her goal and passion, franchisee aims to establish 20 Generika Drugstore branches

Generika Franchisee Ms. Ofelia Tabot admits that she is very ambitious. When she opened her first Generika drugstore in Urdaneta, Pangasinan in September last year, she promised herself she would not be contented with just one store. Few months later, she signed a contract for her second branch in San Carlos City, which will formally open next month. Just recently, she signed two contracts in a row for her new branches of Generika Drugstore to be established in Malasiqui and in Magic Mall in Tayug. Ms. Tabot envisions to establish 20 outlets not only in Pangasinan but also in nearby provinces. As a woman who has the passion and self-motivation, and someone who has the drive to succeed, she says "Nothing is impossible; if one will just put her heart into everything that she does".

Generika Drugstore successfully launches its GeneriKard! 10, 000 members already!

Following the successful launch of the GeneriKard on March 01, 2010, Generika Drugstore is confident that there would be already 10,000 loyalty card holders before the end of the month.

The projection is based on the data provided by Novelis Solutions, which handles Generika Drugstore’s computerization and software systems.

The top three Generika Drugstore branches to have the most number of customers to avail the loyalty card are the stores of Soledad, Sun Valley, and Comembo, respectively. Majority of those who avail the GeneriKard are the senior citizens composing 28% of the aggregate card holders.

To date, there are already 78 store branches offering the GeneriKard. The Generika Drugstore management endeavors to make the GeneriKard available soon to all of its other branches including the soon to open outlets nationwide.

The GeneriKard is designed to allow customers to earn points on their purchases of medicines and other items in all Generika drugstores. The earned points can later on be used as a means of payment. On top of that, all GeneriKard holders can enjoy special privileges and additional benefits that Generika Drugstore offers.

Presently, GeneriKard holders are entitled to a 20% discount on certain ATC products while 10% discount is offered by Innogen and Pryce Pharma on their selected items. Please see the link for the complete list of products with special discounts available in all Generika Drugstores: http://www.generika.com.ph/generikard/?page=promo

Generika Drugstore seeks to establish partners and tie ups with other establishments to give its members more perks and privileges.

Customers who may want to avail the GeneriKard can go to any Generika Drugstore branch near them and ask the store personnel on how they can avail of the card. The card is given free for any purchase of at least 300 pesos worth of generic medicines (single transaction) or can be purchased for 50 pesos.

Generika CAA-Saging branch formally opens!

March is indeed a fruitful month for Generika Drugstore! Aside from numerous contract signings of new stores, Generika also opened another branch in CAA-Saging in Las Piñas City held on March 20, 2010. Photo shows our franchisees Mrs. Florence Okiyama and Mr. Yukio Okiyama standing from left. Next to Mr. Okiyama is Generika President Mr. Teodoro Ferrer and Ms. Alexandra Bello, one of the owners of Generika Drugstore. This photo was taken during the ribbon cutting ceremony to formally open the drugstore.

Generika Drugstore conducts seminar on Tuberculosis

Generika Drugstore in cooperation with Sandoz Philippines conducted a seminar last March 18, 2010 at the Max’s Restaurant in Sucat Road Paranaque City dubbed as “Wastong Kaalaman sa Tuberkulosis”, which aims to broaden the awareness and enrich the knowledge of Generika Drugstore employees regarding the disease.

Dr. Joan Hernandez, medical director of Sandoz Philippines, shared her expertise to the 40 participants in a two-and-a-half-hour seminar discussing the signs and symptoms of pulmonary tuberculosis that include chronic coughing, night sweating, unexplained fever and chest pain. She likewise tackled the different means by which the Mycobacterium tuberculosis (the bacteria that causes tuberculosis) can be transferred from a person carrying the bacteria to a healthy individual. According to Dr. Hernandez, the most common way the disease can be transmitted is by respiratory droplets acquired through direct contact or inhaled via the air.

Dr. Hernandez emphasized that the most efficient way of treating the patient with tuberculosis is by restoring the health of the patient. It is also important to lessen the morbidity rate of patients with TB cases and prevent the spread of the disease.

The seminar about tuberculosis, spearheaded by Generika Drugstore and Sandoz Philippines is just in time for the observance of the World Health Organization’s 2006-2015 Global Plan to stop Tuberculosis to reach its halfway mark this March 2010.

Generika Drugstore is constantly conducting seminars in a monthly basis as part of the company’s intensive effort in promoting informative continuing education to its store employees.

2010 Gawad Anak OFW Awards

Generika Drugstore has supported the recently concluded search for the Ten Outstanding Sons and Daughters of OFWs Students Achievers (TOSDOSA) award Gawad Anak OFW by providing gift items to the awardees. Mr. Ricky Sta. Ana, store supervisor of Generika Tondo branch, attended the awarding ceremony held at the National Commission for Culture and the Arts (NCCA) auditorium in Intramuros, Manila, last March 12, 2010.

The Gawad Anak OFW is bestowed to children of OFWs who have shown excellence in their academic studies, leadership qualities and socio-civic involvement.

Generika Drugstore congratulates the winners and the parents of the awardees.

Generika Drugstore gives all-out support to the DOH Compliance to Medicine is Wellness campaign

Generika Drugstore is one in spirit with the National Center for Pharmaceutical Access and Management (NCPAM) of the Department of Health (DOH) in its advocacy to promote the use of generic medicines. This is made evident on the strong support shown by Generika in the launch of the Department of Health’s ‘Compliance is Wellness’ campaign and the unveiling of the promotional mascot named ‘Saver Generics.’

As a gesture of support, Generika Drugstore deployed a strong contingent in the motorcade, which was held prior to the ceremonial launching of the generic mascot. Spearheading the Generika delegation was Generika Corporate Pharmaceutical Department head Ms. Mary Rose Ulit, together with selected store supervisors and employees. The convoy captured the attention of many people as the generic mascot, which resembles a medicine container garbed in a complete boxing gear, paraded from the DOH headquarters in Sta. Cruz, Manila en route to the Philippine Sports Commission (PSC) in Taft Ave., Manila.

The unveiling of the generic mascot, in the PSC’s Rizal boxing gym, was enliven by a skit where Generic Saver knocked down his opponent named George ‘Mamahaling Gamot’ Kalahati. The act signifies a strong message that by availing generic medicines, which are relatively cheaper compared to branded medicines, Filipinos can complete their medication regimen and comply with the prescribed amount of medicine they need. This was what DOH Secretary Esperanza Cabral emphasized in her message about the Compliance is Wellness movement.

In the meantime, special guest President Gloria Macapagal Arroyo delivered a message to the public about how her administration was able to increase the number of health units in barangays and build more community hospitals in rural areas. Moreover, she stressed that it is only in her administration that there were series of price reductions in the prices of medicines.

Generika is one of the drugstore companies pushing for the use of generic medicines and continuously helping Filipinos by making quality affordable medicines accessible to everyone.

Actimed Distributions, Inc., is now a PCPI member

Actimed Distributions, Inc., Generika Drugstore’s affiliate company, becomes one of the newest members of the Philippine Chamber of Pharmaceutical Industry, Inc. (PCPI). Actimed Distributions is represented by Actimed General Manager Mr. Julien Bello and Generika Drugstore President Mr. Teodoro Ferrer in the oath-taking during the induction ceremony of new members held at the Edsa Shangri-la Hotel, on March 10, 2010. PCPI is an organization that aims to improve the health of the Filipinos by undertaking projects geared towards uplifting the standard of the country’s healthcare industry.

With the entrant of Actimed Distributions, Inc., to the PCPI, there is no stopping to Actimed’s vision of becoming one of the big players in the drug distribution industry.

Generika Drugstore opens BF Aguirre branch this March!

As the summer heats up, so does Generika Drugstore’s drive to establish more stores. Generika BF Aguirre is the second Generika Drugstore branch to have its grand opening this month alone. Photo shows (from left) Mr. Julien Bello, Actimed general manager; Ms. Jean Jovillan and Jocelyn Ubas, relatives of Mr. Jose Pangilinan - our franchisee. Rightmost is Mr. Teodoro Ferrer, Generika Drugstore president and at the center is Generika Operations Manager Mr. Robert Maling. The momentum goes on as Generika Drugstore envisions to become the leading national chain of drugstore in the country.

Couple Opens Second Branch of Generika Drugstore in Rizal Province

Mr. Greg Young and Mrs. Colette Young, franchise owners of Generika Drugstore Vista Verde branch in the province of Rizal, will open another Generika branch, this time, in Parola, Rizal. (In this photo) Mr. Young is flanked by his wife and Actimed Distributions, Inc., General Manager Mr. Julien Bello during the turnover of the certificate of ownership. The grand opening of the couple’s second store was held last March 6, 2010.

Generika Drugstore to establish third branch in the province of Batangas

After establishing two branches in Batangas (Tanauan and Bauan), Generika Drugstore will soon open another branch in the province, particularly in Rizal Ave., Batangas City, through our franchisee Ms. Kristine Darlene Zamora. The rapid expansion of Generika Drugstore has been driven by the increasing number of investors and entrepreneurs who want to own a franchise of Generika Drugstore. Photo shows Ms. Kristine Darlene Zamora in handshake with Generika President Mr. Teodoro Ferrer.

Foreseeing a bright future in the drugstore retail industry

Being a business-minded person and a professional in the field of medicine, Dr. Eric Jason Amante knows what kind of business is going to thrive in the next few years or so. No wonder, he is signing a contract for his third branch of Generika Drugstore to open in National Hi-way, San Pedro, Laguna. This photo is taken at the Generika head office in Parañaque City during the contract signing.

Kudos to Generika Putatan!

Generika Putatan branch formally opened in a ceremony held last February 21, 2010. Spearheading the ribbon cutting are the store franchisees Ms. Esther Jimenez (2nd from left), Mr. Celso Oreto (3rd from right) and Mr. Agusto Corro (extreme right). Special guests who joined the ribbon cutting are Dr. Rosalinda Smith (3rd from left), Atty. Raul Corro(leftmost) and Generika President Mr. Teodoro Ferrer (2nd from right). Congratulations to the franchisees of Generika Putatan branch for a very successful grand opening!

Generika La Huerta Opens!

Alfonso "Tito" Yuchengco III, Chairman of Prople, Inc. (rightmost), graced the grand opening of Generika Drugstore La Huerta branch held last February 20, 2010. The photo was taken during the ribbon cutting ceremony participated by Generika president Mr. Teodoro Ferrer (from left) together with store franchisees Mr. Ron Gatus, Benedict Seballos, Ms. Carissa Patag and Mr. Derrick Ornedo.

Generika holds customer care enhancement seminar for store employees

As part of the company’s effort in providing store employees with practical and reliable information to improve customer care, Generika Drugstore in cooperation with Xeno Pharmaceutical conducted a seminar entitled “Pain Management and Muscularity Disorders” at the Max’s restaurant in Sucat Rd. Parañaque City, last February 19, 2010.

Dr. Geraldine Montes, a rehabilitative doctor affiliated with Asian Development Bank, Mandaluyong Medical Center and Medical City among others, shared her vast knowledge and experience on how to manage pain and the techniques that work best with each type of pain. In her lecture, Dr. Montes explained the different characteristics of pain and how to prevent it. According to her, aside from the pharmacological management of pain, which is through the intake of drugs known as analgesics (pain killers), a better way to manage pain is by means of natural methods like aerobic exercise, physical therapy and weight loss.

The two and half-hour seminar is attended by almost 50 participants composed of pharmacists from the different Generika Drugstore branches. Majority of the participants expressed gratitude toward the proponents of the seminar and they are looking forward for subsequent lectures that will enhance their knowledge. The knowledge gained from this successful seminar will be passed on to the Generika customers.

Former Generika Drugstore employee is now a franchise owner

Mr. Vince Minay, a pharmacist in profession who worked at Generika CAA and Pilar branches, is now an owner of a drugstore branch to be established in Imus, Cavite. Photo shows (standing from left) Mr. Rober Maling, Generika operations manager; Mr. Vince Minay; Mr. Teodoro Ferrer, Generika President; and Mr. Edward Arban, Generika Franchising Services Corp. business development manager.

Generika Drugstore soon to rise in Binangonan, Rizal

Binangonan - a first class municipality in the province of Rizal will soon have a Generika Drugstore after a contract was signed between the Generika Drugstore management and the franchisees. Photo shows (standing from left) Mr. Robert Maling, Generika operations manager; Mr Edward Arban, Generika Franchising Services Corp. business development manager; Mr. Teodoro Ferrer, Generika President; and the franchisees Ms. Irene Ang, Ms. Pamela Jimemez and Ms. Raquel Chan.

Generika Drugstore Mendez branch is the latest addition to Generika soon to open stores

Mr. and Mrs. Apolinario O. Ramilo, franchise owners pose for a photo opportunity after the signing of contract for the opening of Generika Drugstore Mendez branch in Tagaytay. The contract signing between the franchisees and Generika president Mr. Teodoro Ferrer is witnessed by Generika operations manager Mr. Robert Maling and Generika business development manager Mr. Edward Arban.

Franchisee signs contract for the second time for a new branch of Generika Drugstore

Shown in photo is Generika franchisee Mr. Aldrin Marquez holding the operations manual together with Generika president Mr. Teodoro Ferrer. Photo is taken after the contract signing of his second store to open inside Star mall Annex in Las Piñas City. Mr. Marquez is also the owner of Generika Talon 1 branch located in Las Piñas City.

Generika Drugstore opens Parco Nangka branch in Marikina

Shortly after its soft launch on February 1, 2010, Generika Parco Nangka branch held its grand opening on February 5, 2010. Shown in this photo during the ribbon cutting ceremony (from left) are Brgy. Captain Philip Urutia, store franchisees and business partners Mr. Yuji Ando and Ms. Rebekah Tendenilla with Actimed general manager Mr. Julien Bello.

Generika Drugstore to open branch in Verdant, Las Pinas

The green light is on for the opening of Generika Verdant branch in Las Piñas as the signing of contract took place last February 4, 2010 at the Generika head office in Parañaque City. The branch franchisee, Ms. Myrna Almeida is seen in the photo holding the Generika operations manual with Generika president Mr. Teodoro Ferrer. Also in the picture is Generika operations manager Mr. Robert Maling, Mr. Almeida and Generika business development manager Mr. Edward Arban.

Generika Drugstore opens two branches simultaneously: Generika Antipolo City and Generika YP-UPS 5

Two Generika Drugstore branches formally opened on January 30, 2010.

Generika Drugstore Antipolo City branch held its grand opening on January 30, 2010. Shown in the photo during the ribbon cutting ceremony are (from left) Mayor Danilo Leyble and Councilor Efren Tapales. Next to them are the store franchisee Engr. & Mrs. Ben C. Monteiro. At the back is Actimed general manager Mr. Julien Bello.

Along with Generika Antipolo City, YP-UPS branch held its grand opening on January 30, 2010. Shown in the photo (at the center) during the awarding of the certificate of turnover is YP-UPS 5 franchise owner Ms. Rose Medina in handshake with Generika operations manager Mr. Robert Maling.

Generika Drugstore Draws Winners of Magkapera sa Generika Promo

The lucky grand prize winner of P300, 000 in cash of the Magkapera sa Generika Promo is Leslee Talon of Dingras, Ilocos Norte.

Two second prize winners are Gretchen L. Monge and Menandro Sarmiento who hail from Sucat, Muntinlupa City and Tondo, Manila respectively. Monge's winning ticket comes from Generika Signal branch while Sarmiento's winning ticket is from Generika Tondo branch. Both of the winners will go home richer by P100, 000 individually.

The winners of the consolation prizes are as follows:

4 winners of 32" LCD TVs, namely:

Lovelyn C. Chutani – Montillano
Gregorio P. Mañoso Jr. – Parola
Alicia S. Lozano – Zapote Road
Banjo Lorenzo – Dingras

8 winners of 7 cu ft refrigerators, namely:

Arnold M. Nudo – Banlic, Cabuyao
Roderick P. Almojuela – Riverside
Marlo Bondoc – San Fernando City
Sonia L. de Leon – Bacoor
Liezl M. Bartillo – Balagtas
Jocelyn Ortiz – Cavite City
Avelina S. Leung – Masangkay
Evelyn Songsong – Gatchalian

20 winners of P 5,000, namely:

Michael James C. dela Cerna - Balibago
Teresita B. Pascual – Sta. Maria
Alexander D. Dizon - Angeles
Mary Jane Guese – Sta. Rosa Bayan
Rona Balasbas - Comembo
Josephine Reyes -Sucat
Clarita Roxas – BacoorPoblacion
Cherryl L. Cordero
Mary Chan M. Omayan
Dolores D. Isidro - Galas
Ofelia R. Cupino – Rosario Cavite
Antonio Chua - Sangandaan
Ray Alexander A. Fernando - Gatchalian
Carmelita A. Villar - Makati
Sherley G. Jayan - Pasig
Joel R. Mojica – Zapote Road
Josefina D. Gaolian - Laoag
Analyn C. Vidal - Binakayan
Antifas M. Mateo –Banlic Cabuyao
Aida de Juan – Sta. Maria

And 240 winners of P1, 000!


The winners are drawn by Generika president Mr. Teodoro Ferrer and operations manager Mr. Robert Maling during the grand draw on January 30, 2010 at the Generika head office in Parañaque City . The winning raffle tickets are verified by BFAD representative Mr. Jon Garcia and witnessed by Generika Drugstore officials together with store supervisors of Sucat, Soledad , Upper Bicutan and Sun Valley branches.

A total of 1 million worth of cash prizes and appliances are given away by Generika Drugstore to all the lucky winners. Winners must claim their prizes within the two-month period.

The Magkapera sa Generika Promo, which kicked of on October 15, 2009, was opened to all Generika Drugstore customers whether from company-owned or franchise stores. Customers who made a purchase of P 100 worth of generic medicines were entitled for one raffle ticket.

Generika created the promo to show appreciation to its valued customers for their continuous patronage of the drugstore, especially in buying generic medicines.

Generika would like to thank its customers for their tremendous response to this raffle as made evident by the huge volume of raffle entries generated by the promo.

Congratulations to all winners of the Magkapera sa Generika Promo!

Generika Drugstore unveils official Facebook Fan Page

Generika Drugstore recently launched its official Facebook Fan Page!

Through this Page, Generika can posts announcements, news, upcoming events and information on the Wall of the Generika Fan Page to keep the fans and members updated on the activities and programs of the company. While Generika can keep its fans and members informed, they can also participate in the discussions on new topics posted on the Generika Fan Page. This feature can create a healthy environment for fans and members to exchange ideas and views that enrich their experience while on the Page. Moreover, fans and members can view the compilation of photos and videos posted on the Generika Fan Page, too.

Furthermore, through the link on the Generika Fan Page to the Generika Web site ( www.generika.com.ph ), visitors can easily navigate from the Web site to the Facebook Fan Page.

If you like to get involved and be part of the Generika community, we cordially invite you to visit our Facebook Fan Page and Become a Fan. It's just a click away!

Generika achieves milestone; beats established drugstores for BFAD award

The country's leading medicine retailer Generika Drugstore bagged numerous citations given recently by the Bureau of Food and Drugs (BFAD), including the first prize for the BFAD Quality Seal Award for National Capital Region (NCR) won by Generika's Soledad branch, besting long-time awardee, Mercury Drug, and other established drugstores. Four other branches of the Generika Drugstore chain received the BFAD Quality Seal Award, namely, Generika Sucat, Generika Bayanan, Generika Makati and Generika Malibay, at the awarding ceremony held at the Best Western Astor Hotel in Makati City.

Photo shows representatives of Generika Drugstore from the head office and the five nominee stores with BFAD representatives (standing from left) Meljon Manahan, regulatory staff of the Corp Pharma Dept. of the Generika head office; Janet Punongbayan, Generika Makati supervisor; Joy Mendoza, Generika Malibay supervisor; Mau Dela Cruz, Generika Sucat supervisor; Lean Justiza, Generika Soledad supervisor and first prize winner for NCR of the BFAD Quality Seal Award in the drugstore chain category; Fely Wong, Generika Bayanan supervisor; Malotte Ulit, corporate pharmacist and head of Corp. Pharma Dept.; and Liza Saunar, pharmacist of the Corp. Pharma Dept. (Seated from left) Maria Theresa Gutierrez, BFAD Regulatory Div 1 supervisor; Jennifer Flores, guest speaker from the Community Pharmacists Association; Nemia T. Getes, BFAD Regulatory Div 1 Chief; Robert Maling, Operations manager of Generika Drugstore and guest speaker.

Published on January 4, 2010
Business Mirror
Bulletin Board Section
PG C2

Generika Baliuag, Bulacan branch signs contract

Generika franchisee Ms. Teresita Salvador Rivera inks deal with Generika president Mr. Teodoro Ferrer for the establishment of her own branch of a fast-growing and multi-awarded drugstore - Generika Drugstore. The branch is set to open very soon in Baliuag, Bulacan.

Another Generika branch soon to open in Pangasinan!

Generika Urdaneta franchisee Ms Ofelia Tabot signs the contract for her second branch of Generika Drugstore to be opened in San Carlos City, Pangasinan. Photo shows (from left) Mr. Robert Maling, operations manager, and in handshake are Mr. Teodoro Ferrer, Generika Drugstore president and Ms. Ofelia Tabot. On the right is Mr. Edward Arban, business development manager of Generika Franchising Services Corp.

Generika Drugstore establishes first branch in Quezon Province!

Generika Drugstore recently opened its first branch in Lucena City, in the province of Quezon. In photo during the ribbon cutting ceremony (from left) Mr. Teodoro Ferrer, Generika Drugstore president, Ms. Josefa Eusebio, chairman of the board of the SIKAP BIDANI Inc., and Councilor Ramil Talaga of the 2nd district of Quezon.

GENERIKA REACHES OUT TO TYPHOON VICTIMS WITH Php600,000 FUND

Generika Drugstore spearheads a Reach-out Program for the typhoon victims of typhoons “Ondoy” and “Peping”. The aftermath of the typhoons are still being felt by communities in Laguna, Muntinlupa, Pasig , Pangasinan, Baguio and Ilocos.

As a company with a heart for social responsibility, Generika allocates P600,000 thousand pesos as a start-up fund to be used in helping the typhoon victims. Currently, the company is making a survey of areas that are badly hit and yet receives less help from the government and the private sector so that the allocated funds be wisely used in these areas.

Generika encourages individuals, private companies, entities and institutions who are interested to help our fellow Filipinos but do not know who to approach. The company accepts donations in pesos or in kind which will be forwarded to the victims.

Also, Generika is open for those companies and individuals who would like to donate medicines. As a retail drugstore chain with over 60 stores in Luzon , Generika is willing to give substantial discounts to those who would like to buy medicines for donation purposes.

As a way of helping the typhoon victims, Generika generously gives discounts for donations and in its own way reaches out to fellow Filipinos who suffered physically and emotionally because of lost homes, properties, sources of livelihood and disrupted jobs.

For more information about the Generika Reach-out Program, please call Ms. Liza Saunar with telephone numbers 821-0149.